Preliminary market research
- market and competitive environment analysis;
- assessment of risks and opportunities of pharmaceutical products on the market;
- identification of trends and prospects;
- new product launch;
- calculation of the budget and development of the optimal strategy;
- development of the Business Plan;
marketing plan development; promotion strategy development and implementation; creating a recognizable image of the product; participation in target congresses and scientific conferences; individual visits to doctors and pharmacies; presentation activities...